Evalasting Play
BRANDING | GRAPHIC DESIGN | WEBSITE BUILD
Evalasting Play is a luxe kids' soft play party hire service providing unforgettable parties in Hawke's Bay and beyond! They make party planning fun, easy, and hassle-free for parents while creating unforgettable moments for the little ones.
A neutral but fun color palette was created for Evalasting Play to reflect their products. The olive green color has been used to bring a vibrant touch while maintaining a visually appealing and calming aesthetic for the brand. The graphic elements of the brand draw inspiration from the shapes of the business's products: the tower of the bouncy castle, balls from the ball pit, and seesaw. This direct connection to the products creates a strong visual association with the business.
One of the key aspects of the brand's strategy was to allow for the separation of the graphic elements and the word 'Play' from 'Evalasting' to enable potential expansion beyond the 'Play' aspect of the business. This ensures a consistent visual identity without affecting the core brand name.
A range of signage, business cards, and flyers has been created for the business, alongside an brand new Squarespace website displaying Evalasting Play’s party packages. To showcase the business's products in action, a photoshoot was conducted, which I directed myself, alongside the talented Kirsten Simcox who expertly captured the moments, beautifully showcasing the fun and enjoyment experienced by kids and families. Ensuring the brand style stays consistent a range of social media branded templates were also created for the client to use at their own leisure and capacity.
You can view their website here.
“Jess is second to none! Her expertise has been invaluable in supporting us on our journey of starting up a wee business! She is so passionate about what she does and really invested herself into who we were and what we wanted to achieve. Our branding and website could not be more perfect for our target market… She really understood our vision and brought her own flare which was exactly what we needed! Her support has been nothing short of incredible – she was so patient and attentive around the clock! We can’t wait to continue our working relationship and see what else is in store! Thanks heaps Jess - from @evalastingplay.”