Hana Manuka Honey

PACKAGING DESIGN | MARKETING COLLATERAL | WEBSITE BUILD

After taking on the project following the completion of the initial branding, I focused on developing impactful packaging, marketing collateral, and a website for Hana Manuka Honey a New Zealand Manuka Honey business. Product packaging was meticulously sourced and custom-designed for the product jars, enhancing the brand’s visual identity with a premium look and feel for consumers. The collateral materials were strategically crafted to amplify the brand’s presence in the market.

The new Squarespace website, initially designed as a brochure showcasing the brand’s story and products, serves as a compelling platform to engage customers. With a thoughtful eye on the future, there’s potential for the site to evolve into an e-commerce platform. Photography, a crucial element in portraying the brand, was skilfully executed by Wander Pip, with visual direction and recommendations provided by myself. This collaborative effort resulted in a cohesive and visually appealing representation of the Hana's products, ensuring a strong and memorable presence in the market

You can view their website here.