Life Above Ground

BRANDING | GRAPHIC DESIGN

Life Above Ground - Empowering people to shift their mindset so they can have greater enjoyment and quality of life in all areas.

Life Above Ground takes time to understand your upbringing, personality traits, mindset and patterns to work on drawing awareness to things that might be holding you back. Their mission is to empower your inner self through deep conversations so you can live and grow in your best life.

Using a carefully selected colour palette to portray a calming and authentic aesthetic the Life Above Ground brand was created, it was important to capture connection and growth while maintaining a level of authenticity.

Connecting to their target audience on a deeper level and creating a sense of support and empowerment was equally as important for the creation of this brand. This was achieved through the use of fonts, having mindset coach in a more handwritten and personalised font style.