Rare New Zealand
BRANDING | ECOMMERCE WEBSITE | PACKAGING & LABEL DESIGN | GRAPHIC DESIGN
Rare New Zealand - a brand new high-quality New Zealand Manuka Honey brand established in 2020. A bold brand logo was created with the E of Rare representing a honeycomb stirrer and hive. The brand pattern was uniquely designed for Rare New Zealand, to replicate a delicately detailed honeycomb.
After the branding had been finalised I then designed all their packaging from jar labels, to premium packaged boxes and honeycomb labels. The elegant design incorporates all brand elements with the use of gold foiling, and embossed elements to display luxurious packaging for a luxurious product. New products are constantly being added to their range and I have the pleasure of designing these as well.
Once the brand was created, their product was bottled, labels and photographed, I build their ecommerce website, with all products being available to purchase online. The brands look and feel was reflected throughout the website, and the story behind the business and beekeepers has been creatively shared on here too.
You can view their website here.
“We are so lucky to have had Jess recommended to us to design our New Manuka Honey Brand. We are pleased we got to work with Jess as from the outset she was able to move at our pace and turn our ideas and sketches into a better reality than we imagined. We got her to design our Brand Logo, multiple honey labels and boxes and also our website. Doing these all through Jess really simplified the process as she was able to be a very proactive thinker and combine all the resources she had created. Jess also organised our files and had a very easy sharing process which has made it easy for us to keep a track of everything in one place. She has also continued to follow up and tweak our content which has been great support. We would not hesitate to recommend Jess to any new or existing business that is wanting any level of design work done, you will be impressed by her work ethic and results.”