Wills and Succession Lawyers

BRANDING | WEBSITE | GRAPHIC DESIGN

Wills and Succession Lawyers is a brand-new law firm based in Victoria, Australia, offering a range of services related to wills and estate planning.

Breaking away from the traditional "corporate and serious" look and feel commonly associated with the industry, Wills and Succession Lawyers aimed to create a unique and distinctive brand that would stand out among other law firms. Their focus is on providing clients with peace of mind and clarity in a delicate area of law, and they wanted to reflect this through their branding. By using a calming yet confident khaki green and modern, timeless fonts, they were able to achieve the desired look.

To complement the branding, a photoshoot was organized and directed by myself (even though I was not physically present in Australia) and shot by the talented Britt James in Torquay, Victoria. The objective was to create natural, calming, and approachable photographs that aligned with the brand's visual identity, so it was essential to find the right photographer and location to achieve this vision.

In addition to the photoshoot, various marketing collateral such as presentation folders, business cards, letterheads, and branded documentation have been created for the brand. Furthermore, a website is currently in the works to enhance their online presence.